rolling paper ... a month in the blog section to read, to open debate ... by the hand of Albert Boet .
In 1980, to encourage savings, a bank took the initiative to offer small savers, young age, candy from a Scalextric car. Today, some of those depositors likely to have children in their household balance be a good slot car.
was one of the first marketing initiatives that involved a slot mark. Then, over the years, other manufacturers received similar orders and even one generated a large volume of special issues that occupied a long list of references.
another avenue was opened up by collectors in another line to increase the credit. That first commercial action 80 opened, without a doubt, the way some of the treasure now tens hundreds or thousands of slot cars. And paradoxically, a marketing proposal aimed at saving resulted in another type of investment.
do not know if possibly more profitable than the first, but what is certain is that those early models, carefully aligned under a light, have been increasing their prices to values \u200b\u200bunimaginable thirty years ago.
The Vintage, the reissue of Scalextric, "Renault Alpine West Bank" has connotations that probably go beyond the simple choice of a rare model, wanted, desired, it is. We like to do further reading and more complex, believing that behind the great urn of the "West Bank" is a historical return of a key passage of the slot in our country.
In thirty years, revenues have benefited action more to produce than the company that commissioned it, leaving aside the turbulent disappearance of the Bank, showing that the strength of a concept and a product associated with it can generate balances much more positive.
Albert Boet Director Slot MiniAuto
albert@revistasprofesionales.com
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